The discipline of economics has treated technological standards creation as an outcome of network externalities and decisions on the demand side. They pay little attention to the supply side, where firms make strategic choices as to which standard to support. These choices can ignite a contest...

One of the most important elements in the computer revolution has been agreement on technological standards. The advances in communication allowed by millions of computers connecting over various networks are based on these networks sharing a common language. This book tells the complete story...