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Considering entertainment-games websites in sports marketing: the case of Stick Cricket

Kitchin, Paul - In: International Journal of Sports Marketing and Sponsorship 8 (2006) 1, pp. 92-103

Stick Cricket is a website visited by more than 2 million unique users every month, with each user averaging more than 20 minutes per visit. The website is positioned outside the sporting website category by internet research firms, and this oversight does not consider the valuable consumer...

Persistent link: https://www.econbiz.de/10014811486

The Elusive Fan Reinventing Sports in a Crowded Marketplace

Kitchin, Paul - In: International Journal of Sports Marketing and Sponsorship 8 (2007) 3, pp. 75-76

Persistent link: https://www.econbiz.de/10014811502

Global reach to reflect developments in sport

Desbordes, Michel; Kitchin, Paul - In: International Journal of Sports Marketing and Sponsorship 10 (2009) 3, pp. 1-1

Persistent link: https://www.econbiz.de/10014811628

Sport social responsibility

Skinner, James - In: Sport public relations and communication, (pp. 69-86). 2010

Persistent link: https://www.econbiz.de/10003948988

Public relations for players

Skinner, James - In: Sport public relations and communication, (pp. 215-231). 2010

Persistent link: https://www.econbiz.de/10003949035

International sport public relations

Skinner, James; Toohey, Kristine - In: Sport public relations and communication, (pp. 233-249). 2010

Persistent link: https://www.econbiz.de/10003949037

Cluster theory and competitive advantage : the Torquay surfing experience

Stewart, Bob; Skinner, James; Edwards, Allan - In: International journal of sport management and marketing … 3 (2008) 3, pp. 201-220

Persistent link: https://www.econbiz.de/10003665202

Exploring the relationship between commitment, experience, and self-assessed performance in youth sport organizations

Engelberg, Terry; Skinner, James; Zakus, Dwight H. - In: Sport management review 14 (2011) 2, pp. 117-125

Persistent link: https://www.econbiz.de/10009160477

Researching sport management

Skinner, James; Edwards, Allan; Usher, Wayne - In: Managing sport business : an introduction, (pp. 427-445). 2012

Persistent link: https://www.econbiz.de/10009305441

The final frontier of anti-doping : a study of athletes who have committed doping violations

Engelberg, Terry; Moston, Stephen; Skinner, James - In: Sport management review 18 (2015) 2, pp. 268-279

Persistent link: https://www.econbiz.de/10011333340