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pt. I. The marketing landscape -- pt. II. Competing for attention -- pt. III. Striking the right chord -- pt. IV. Above …
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Lehrstuhl für Betriebswirtschaftslehre, insbes. Marketing der FernUniversität in Hagen. Sein Forschungsschwerpunkt ist die …
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"Marketing today is out of control. With all the new marketing techniques accessible to the masses, it's becoming … approach to help cut through the clutter, stand out, and effectively build business. Marketing Above the Noise takes a … contrarian approach by not focusing on social media, digital marketing, or other new tactics, and instead helping organizations …
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