Here is presented a model of message processing using one of the leading paradigms in social psychology of persuasion as main theoretical framework: the Elaboration Likelihood Model (ELM). Adapting this dual process theory to military context and actions and more specifically psychological...

For more than ten years the topics creative class, creative industries and creative regions are on the agenda in economic geography literature. Contributions mainly focus on the distribution, mobility and economic impact of creative individuals or companies from a regional perspective. It is...

Abstract In this paper, we investigated the utility of data mining to classify individuals into predefined categories of a target variable, based on their social and political attitude. Data collected for a social psychology study conducted in Greece in 1994 were used for this purpose. We...

How do evaluative practices become natural and ubiquitous in an organization? In this paper we integrate findings from previous empirical work on the adoption of evaluative practices in organizations with insights from institutional theory and social psychology research for advancing the...

The integration of philanthropy into corporate advertising and sales promotion campaigns is becoming a popular persuasion tactic. Companies are now using product advertising to portray themselves as benefactors of charities and social causes. The underlying marketing premise is that a firm can...

Relationship marketing is emerging as a major theme in the marketing literature. Its central focus is the establishment, development, and maintenance of relationships between exchange partners (Morgan and Hunt 1994). The relationship definition of marketing states that the goal of "marketing is...

This study examines the time perspective (TP) and intertemporal choice biases that exist among professional financial advisors, and the extent to which those biases impact their decision making. Certified Financial Planners (CFP® ) from various types of firms (accounting, insurance, securities,...

As a social phenomenon, the elitist, snobbish and conspicuous nature of luxury in Europe and early America, described in Veblen's (1899) "Theory of the Leisure Class," has transcended into a democratized new luxury in the United States. This new luxury empowers a larger portion of the population...

The purpose of this study is to determine whether confidence inflation in eyewitness testimony can be altered by the effects of self-perception and public commitment, as manipulated by identification style. In order to investigate these specific effects, identifications and confidence reports...

Through the analysis of qualitative data, this research applies institutional theory and the resource-based perspective to examine why public accounting firms adopt women-friendly human resource management policies. The study reveals that 5 types of institutional pressures explain why...