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Marketing research and modelin...
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Wind, Yoram
137
Green, Paul E.
20
Mahajan, Vijay
12
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11
Sheth, Jagdish N.
10
Sharp, Byron
6
Gunther, Robert E.
5
Claycamp, Henry J.
4
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4
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4
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3
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3
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3
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2
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1
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Financial times handbook of management
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ECONIS (ZBW)
91
USB Cologne (EcoSocSci)
15
OLC EcoSci
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RePEc
12
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6
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The future of marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337116
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42
Marketing research and modeling
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337117
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43
Global marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
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44
Market segmentation
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337119
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45
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
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46
Product and new product management
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337121
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47
Consumer behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337122
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48
Organizational buying behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337123
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49
Research implications of the "beyond advertising" paradigm : a model and roadmap for creating value through all media and non-media touchpoints
Wind, Yoram
;
Findiesen Hays, Catharine
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 142-158
Persistent link: https://www.econbiz.de/10011518042
Saved in:
50
Rethinking marketing : Peter Drucker's challenge
Wind, Yoram
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10003830098
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