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Marketing research and modelin...
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Marktforschung
21
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13
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12
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10
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9
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8
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8
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67
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Wind, Yoram
137
Green, Paul E.
20
Mahajan, Vijay
12
Douglas, Susan P.
11
Sheth, Jagdish N.
10
Sharp, Byron
6
Gunther, Robert E.
5
Claycamp, Henry J.
4
Jain, Arun K.
4
Krieger, Abba M.
4
Douglas, Susan
3
Kleindorfer, Paul R.
3
Nicosia, Francesco M.
3
Robertson, Thomas S.
3
Robinson, Patrick J.
3
Thomas, Robert J.
3
Carmone, Frank J.
2
Crook, Colin
2
Dalbey, Homer M.
2
Frank, Ronald E.
2
Fung, William K.
2
Goldberg, Stephen M.
2
Gross, Irwin
2
Massy, William F.
2
Nelson-Field, Karen
2
Reibstein, David J.
2
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2
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2
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2
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1
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1
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1
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1
Faris, Charles W.
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1
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1
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1
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1
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Legends in marketing
11
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8
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6
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3
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3
Journal of marketing research : JMR
3
Marketing research : a magazine of management and applications
3
Behavioral models for market analysis : foundations for marketing action
2
California management review
2
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2
Journal of Business Research
2
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2
Marketing management and strategy : a reader
2
New-product forecasting : models and applications
2
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2
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2
The network challenge : strategy, profit, and risk in an interlinked world
2
Addison-Wesley series in marketing
1
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1
Consumer and industrial buying behavior
1
Continuing to broaden the marketing concept : making the world a better place
1
Does marketing need reform? : fresh perspectives on the future
1
Editor's series in marketing
1
Effects of globalization on the firm
1
Evolution of innovation management : trends in an international context
1
Financial times handbook of management
1
Harvard business review : HBR
1
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
1
Innovation diffusion models of new product acceptance
1
Interfaces : the INFORMS journal on the practice of operations research
1
International Journal of Forecasting
1
International Series in Quantitative Marketing
1
International marketing ; Vol. 1
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International marketing ; Vol. IV
1
International series in quantitative marketing
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International series in quantitative marketing : ISQM
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Journal of Advertising Research
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Journal of Consumer Marketing
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ECONIS (ZBW)
91
USB Cologne (EcoSocSci)
15
OLC EcoSci
13
RePEc
12
Other ZBW resources
6
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61
Market share : concepts, findings, and directions for future research
Wind, Yoram
;
Mahajan, Vijay
- In:
Review of marketing : 1981
,
(pp. 31-42)
.
1981
Persistent link: https://www.econbiz.de/10003012348
Saved in:
62
Market-based guidelines for design of industrial products : a new application of conjoint analysis to scientific and technical information (STI) services
Wind, Yoram
;
Grashof, John F.
;
Goldhar, Joel D.
- In:
Readings in the management of innovation
,
(pp. 394-408)
.
1982
Persistent link: https://www.econbiz.de/10003012410
Saved in:
63
Marketing performance : a conceptual framework ; MSI-USDA Study Group on Marketing Performance ; Summary report
Wind, Yoram
;
Douglas, Susan P.
-
1968
-
Rev
Persistent link: https://www.econbiz.de/10003012466
Saved in:
64
Marketing strategy : new directions for theory and research
Wind, Yoram
;
Robertson, Thomas S.
- In:
Journal of marketing
47
(
1983
)
2
,
pp. 12-25
Persistent link: https://www.econbiz.de/10003012476
Saved in:
65
Multivariate analysis of variance in research on the effectiveness of TV commercials
Wind, Yoram
;
Denny, Joseph
- In:
Journal of marketing research : JMR
11
(
1974
)
2
,
pp. 136-142
Persistent link: https://www.econbiz.de/10003012503
Saved in:
66
Planning product line strategy : a matrix approach
Wind, Yoram
;
Claycamp, Henry J.
- In:
Journal of marketing
40
(
1976
)
1
,
pp. 2-9
Persistent link: https://www.econbiz.de/10003012599
Saved in:
67
Planning product line strategy : a matrix approach
Wind, Yoram
;
Claycamp, Henry J.
- In:
Marketing management and strategy : a reader
,
(pp. 195-203)
.
1980
Persistent link: https://www.econbiz.de/10003012608
Saved in:
68
Planning product line strategy : a matrix approach
Wind, Yoram
;
Claycamp, Henry J.
- In:
Readings in basic marketing
,
(pp. 305-316)
.
1978
Persistent link: https://www.econbiz.de/10003012646
Saved in:
69
Innovation in marketing : an organizational behavior perspective
Knight, Kenneth E.
;
Wind, Yoram
- In:
California management review
11
(
1968
)
1
,
pp. 67-78
Persistent link: https://www.econbiz.de/10002233207
Saved in:
70
Brand-features congruence mapping
Green, Paul E.
;
Wind, Yoram
;
Claycamp, Henry J.
- In:
Journal of marketing research : JMR
12
(
1975
)
3
,
pp. 306-313
Persistent link: https://www.econbiz.de/10002539368
Saved in:
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