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Die Produktmarke aus soziologi...
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Konsumentenverhalten
79,757
Consumer behaviour
79,735
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17,002
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16,248
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15,404
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12,184
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12,003
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9,760
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9,754
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9,483
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9,482
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9,236
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7,941
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7,431
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7,375
Deutschland
6,123
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6,046
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5,799
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5,799
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5,729
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5,729
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5,540
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5,193
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5,193
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4,905
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4,899
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4,727
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4,704
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4,517
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4,514
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4,315
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4,229
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4,046
Verbraucherverhalten
3,923
E-commerce
3,897
Werbewirkung
3,779
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3,743
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3,415
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3,237
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3,085
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537
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9
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742
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Han, Heesup
120
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115
Huber, Frank
107
Mattila, Anna S.
100
Grunert, Klaus G.
97
Bauer, Hans H.
95
Weber, Max
94
Wiedmann, Klaus-Peter
87
Phau, Ian
86
Gierl, Heribert
85
Lusk, Jayson L.
84
Sheth, Jagdish N.
82
Herrmann, Andreas
81
Sutter, Matthias
80
Foxall, Gordon R.
79
Usman, Osly
76
Grewal, Dhruv
73
Dwivedi, Yogesh Kumar
72
Güth, Werner
72
Falk, Armin
71
Khare, Arpita
71
Loureiro, Sandra Maria Correia
70
Nayga, Rodolfo M.
69
Septianto, Felix
69
Bagozzi, Richard P.
68
Fehr, Ernst
67
Wansink, Brian
67
Agarwal, Sumit
65
Stavins, Joanna
64
Paul, Justin
63
Chintagunta, Pradeep K.
61
König, René
61
Luhmann, Niklas
61
Jang, Soocheong
59
Ko, Eunju
58
Verhoef, Peter C.
58
Guiso, Luigi
57
Laroche, Michel
57
Parsons, Talcott
57
Pelsmacker, Patrick de
57
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National Bureau of Economic Research
617
Springer Fachmedien Wiesbaden
197
OECD
83
IGI Global
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American Marketing Association
38
Verlag Dr. Kovač
38
Edward Elgar Publishing
32
International Energy Agency
30
Institut für Demoskopie Allensbach
28
Nomos Verlagsgesellschaft
26
Books on Demand GmbH <Norderstedt>
25
Friedrich-Schiller-Universität Jena
24
Information Resources Management Association
24
Deutsche Gesellschaft für Soziologie
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American Sociological Association
18
Max-Planck-Institut für Ökonomik <Jena> / Abteilung Strategische Interaktion
18
Nordic Council of Ministers
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Universität Mannheim
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Center for Economic Research <Tilburg>
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Haufe-Lexware GmbH & Co. KG
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INSEAD
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Campus Verlag
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Christian-Albrechts-Universität zu Kiel
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Institut Sociologičeskich Issledovanij <Moskau>
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RWTH Aachen
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12
Gesellschaft für Konsum-, Markt- und Absatzforschung
12
Helmut-Schmidt-Universität
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Markenverband
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Organisation for Economic Co-operation and Development
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12
World Bank
12
European University Institute / Department of Economics
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Gesellschaft für Ökologische Kommunikation mbH
11
Gesellschaft zur Erforschung des Markenwesens
11
International Sociological Association
11
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11
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
11
Österreichisches Institut für Wirtschaftsforschung
11
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Journal of business research : JBR
2,168
Journal of retailing and consumer services
1,970
International journal of consumer studies
764
International journal of hospitality management
762
Psychology & marketing
681
NBER working paper series
613
Journal of consumer research : JCR ; an interdisciplinary bimonthly
590
Working paper / National Bureau of Economic Research, Inc.
543
SpringerLink / Bücher
473
NBER Working Paper
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The journal of brand management : an international journal
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The journal of product & brand management
423
Asia Pacific journal of marketing and logistics
410
Management science : journal of the Institute for Operations Research and the Management Sciences
410
Journal of marketing research : JMR
404
European journal of marketing : EJM
387
Journal of business ethics : JOBE
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Journal of retailing
338
Journal of economic behavior & organization : JEBO
337
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
330
Journal of marketing management : MM
330
Journal of marketing
329
Journal of travel and tourism marketing
329
Tourism management : research, policies, practice
326
Cogent business & management
325
Journal of international consumer marketing
325
Journal of economic psychology : research in economic psychology and behavioral economics
323
Journal of marketing communications
315
Marketing letters : a journal of research in marketing
307
Journal of the Academy of Marketing Science
298
Technological forecasting & social change : an international journal
298
International journal of retail & distribution management
294
The international review of retail, distribution and consumer research
294
Journal of consumer behaviour : an international research review
292
Marketing intelligence & planning
292
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
292
Journal of fashion marketing and management
289
The journal of consumer marketing
287
CESifo working papers
274
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ECONIS (ZBW)
109,593
USB Cologne (EcoSocSci)
6,775
EconStor
320
USB Cologne (business full texts)
179
BASE
29
RePEc
29
Other ZBW resources
19
OLC EcoSci
15
ArchiDok
5
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Showing
21
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21
A path analysis of greenwashing in a trust crisis among Chinese energy companies : the role of brand legitimacy and brand loyalty
Guo, Rui
;
Tao, Lan
;
Li, Caroline Bingxin
;
Wang, Tao
- In:
Journal of business ethics : JOBE
140
(
2017
)
3
,
pp. 523-536
Persistent link: https://www.econbiz.de/10011643425
Saved in:
22
"They" are or "we" are? : an analysis of Facebook interaction effects on brand loyalty
Ho, Ching Wei
- In:
Global business & economics review
18
(
2016
)
5
,
pp. 497-516
Persistent link: https://www.econbiz.de/10011665402
Saved in:
23
The impacts of brand experiences on brand loyalty : mediators of brand love and trust
Huang, Chao-Chin
- In:
Management decision : MD
55
(
2017
)
5
,
pp. 915-934
Persistent link: https://www.econbiz.de/10011673037
Saved in:
24
The impacts of brand asset of domestic screen golf playing systems upon brand trust and brand loyalty
Lee, Ho Jin
;
Jee, Yongseok
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
4
,
pp. 320-332
Persistent link: https://www.econbiz.de/10011608067
Saved in:
25
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
26
Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
27
Trust, religiosity, and relationship marketing : a conceptual overview of consumer brand loyalty
Al Abdulrazak, Rula M.
;
Gbadamosi, Ayantunji
- In:
Society and business review
12
(
2017
)
3
,
pp. 320-339
Persistent link: https://www.econbiz.de/10011808659
Saved in:
28
Investigating the impact of customer brand identification on hospitality brand loyalty : a social identity perspective
Rather, Raouf Ahmad
- In:
Journal of hospitality marketing & management
27
(
2018
)
5
,
pp. 487-513
Persistent link: https://www.econbiz.de/10011919919
Saved in:
29
The path to brand loyalty in the beer market
Augusto, Mário Gomes
;
Torres, Pedro Marcelo
- In:
International journal of entrepreneurship and small business
32
(
2017
)
3
,
pp. 287-298
Persistent link: https://www.econbiz.de/10011859205
Saved in:
30
Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty
Menidjel, Choukri
;
Benhabib, Abderrezzak
;
Bilgihan, Anil
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 631-649
Persistent link: https://www.econbiz.de/10011801141
Saved in:
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