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The future of relationship marketing
Bejou, David (contributor) - In: Journal of relationship marketing : innovations & … Vol. 4, nr. 3/4 (2006)
Persistent link: https://www.econbiz.de/10004874002
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Customer value investment : formula for sustained business success
Mahajan, Gautam - 2008
Persistent link: https://www.econbiz.de/10004936857
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Customer relationship management
Peelen, Ed - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10004508499
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Customer relationship management
Peelen, Ed - 2005
Persistent link: https://www.econbiz.de/10004826675
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Designing the customer centric organization : a guide to strategy, structure, and process
Galbraith, Jay R. - 2005 - 1. ed.
Persistent link: https://www.econbiz.de/10004828103
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Customers that count : how to build living relationships with your most valuable customers
Cram, Tony - 2001
Persistent link: https://www.econbiz.de/10004749019
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Wowability : how to achieve it and why it matters
Syed, Imran - 2008
Persistent link: https://www.econbiz.de/10004911105
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Collaborative customer relationship management : taking CRM to the next level ; with 7 tables
Kracklauer, Alexander H. (contributor) - 2004
Persistent link: https://www.econbiz.de/10004495919
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Harvard Business Review on customer relationship management
2001
Persistent link: https://www.econbiz.de/10004750978
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Creating a company for customers : how to build and lead a market-driven organization
McDonald, Malcolm (contributor); Simms, Jane (contributor) - 2001
Persistent link: https://www.econbiz.de/10004731931