Intro -- Effective Data Storytelling -- Contents -- Foreword -- Preface -- Acknowledgments -- Chapter 1 Introduction to Driving Change through Insight -- Why Change Is Important -- Everyone Becomes an Analyst -- Data Literacy Is Essential in Today's Data Economy -- What Is an Insight? --...

Unique prospective on the big data analytics phenomenon for both business and IT professionals The availability of Big Data, low-cost commodity hardware and new information management and analytics software has produced a unique moment in the history of business. The convergence of these trends...

Business Modeling and Data Mining demonstrates how real world business problems can be formulated so that data mining can answer them. The concepts and techniques presented in this book are the essential building blocks in understanding what models are and how they can be used practically to...