Response Models for Marketing Management -- Markets, Data, and Sales Drivers -- Market Response in Stationary Markets … Response in Evolving Markets -- Single Marketing Time Series -- Multiple Marketing Time Series -- Solving Marketing Problems … with ETS -- Empirical Findings and Managerial Insights -- Making Marketing Plans and Sales Forecasts -- Conclusion …

-Mail: Role for a Trusted Third Party? Ram D. Gopal, Arvind K. Tripathi, Zhiping D. Walter -- Web Personalization for E-Marketing … Files and Online Experiments to Enhance Internet Marketing Charles F. Hofacker, Jamie Murphy -- CRM, KDD and Relationship … Marketing: Requisite Trio for Sustainable E-Marketing Nikhilesh Dholakia, Jounghae Bang, Ruby Roy Dholakia -- An Interactive …