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quantitative marketing use structural econometric modeling to estimate the model parameters, give the economic …, empirical industrial organization and quantitative marketing." …, quantitative marketing, and related fields. It covers such topics as discrete choice modeling, demand modes, estimation of the firm …
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The individual risks faced by banks, insurers, and marketers are less well understood than aggregate risks such as market-price changes. But the risks incurred or carried by individual people, companies, insurance policies, or credit agreements can be just as devastating as macroevents such as...
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