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Einführungsplanungen neuer Produkte bei unsicheren Erwartungen : eine entscheidungstheoretische Analyse

Berndt, Ralph - 1983

Persistent link: https://www.econbiz.de/10000035996

Senkrechtstarter : grosse Produktideen und ihre Durchsetzung

Ketteringham, John M. - 1987

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Projekt-Controlling bei der Entwicklung neuer Produkte

Offermann, Andreas - 1985

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A diffusion model for new product introduction in existing markets

Naert, Philippe Antoine; Gijsbrechts, Els - 1985 - (Rev. ed. of working paper 85-107)

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Interdisciplinary approaches to product design, innovation, & branding in international marketing

Swan, K. Scott (ed.); Zou, Shaoming (ed.) - 2012

Interdisciplinary approaches are critical to solve the interesting problems of the day. Branding, product design, and innovation are topics that have not been covered in the series so far but have been gaining attention. In all three cases, there is significant research and practitioner...