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New products management
Crawford, C. Merle; Di Benedetto, C. Anthony - 2008 - 9. ed.
Persistent link: https://www.econbiz.de/10003530462
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Developing and selling new products : a guidebook for manufacturers
Larson, Gustav Edward - 1949
Persistent link: https://www.econbiz.de/10002913247
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The influence of consumers on the development of new products
Lindhoff, H°akan; Ölander, Folke - 1973
Persistent link: https://www.econbiz.de/10002968629
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New product success stories : lessons from leading innovators
Thomas, Robert J. (contributor) - 1995
Persistent link: https://www.econbiz.de/10004247819
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Design and marketing of new products
Urban, Glen L.; Hauser, John Richard - 1993 - 2. ed.
Persistent link: https://www.econbiz.de/10004190674
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Corporate strategy and product innovation
Rothberg, Robert R. (contributor) - 1976
Persistent link: https://www.econbiz.de/10004705518
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Corporate strategy and product innovation
Rothberg, Robert R. (contributor) - 1981 - 2. ed.
Persistent link: https://www.econbiz.de/10004706673
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Essentials of new product management
Urban, Glen L.; Hauser, John Richard; Dholakia, Nikhilesh - 1987
Persistent link: https://www.econbiz.de/10004743316
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Die Diagnose und Kontrolle des Einführungserfolges neuer Konsumgüter im Lebensmittelhandel
Voigt, Roland W. - 1983
Persistent link: https://www.econbiz.de/10004749272
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Marktgerechte Produkte : ein Weg zur risikoarmen Entwicklung neuer Produkte
Wild, Hermann - 1986
Persistent link: https://www.econbiz.de/10004756906