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Need assessment : a key to user-oriented product innovation
Holt, Knut; Geschka, Horst; Peterlongo, Giovanni - 1984
Persistent link: https://www.econbiz.de/10004390362
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Marketing decisions for new and mature products : planning, development, and control
Hisrich, Robert D.; Peters, Michael P. - 1984
Persistent link: https://www.econbiz.de/10004390641
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GOING FOR GROWTH : TECHNOLOGICAL INNOVATION IN MANUFACTURING INDUSTRIES / R.C. PARKER
Parker, R. Charles - 1985
Persistent link: https://www.econbiz.de/10004618739
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Marktgerechte Produkte : ein Weg zur risikoarmen Entwicklung neuer Produkte
Wild, Hermann - 1986
Persistent link: https://www.econbiz.de/10004756906
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Product policy : concepts, methods, and strategy
Wind, Yoram - 1982
Persistent link: https://www.econbiz.de/10004761405
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Essentials of new product management
Urban, Glen L.; Hauser, John Richard; Dholakia, Nikhilesh - 1987
Persistent link: https://www.econbiz.de/10004743316
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Corporate strategy and product innovation
Rothberg, Robert R. (contributor) - 1976
Persistent link: https://www.econbiz.de/10004705518
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Corporate strategy and product innovation
Rothberg, Robert R. (contributor) - 1981 - 2. ed.
Persistent link: https://www.econbiz.de/10004706673
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Die Diagnose und Kontrolle des Einführungserfolges neuer Konsumgüter im Lebensmittelhandel
Voigt, Roland W. - 1983
Persistent link: https://www.econbiz.de/10004749272