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Lee, Cheng F.
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Song, Michael
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18
Dawid, Herbert
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71
Need assessment : a key to user-oriented product innovation
Holt, Knut
;
Geschka, Horst
;
Peterlongo, Giovanni
-
1984
Persistent link: https://www.econbiz.de/10004390362
Saved in:
72
Marketing decisions for new and mature products : planning, development, and control
Hisrich, Robert D.
;
Peters, Michael P.
-
1984
Persistent link: https://www.econbiz.de/10004390641
Saved in:
73
Von der Idee zum Markt die 50 besten Innovationen Österreichs : Die 50 besten Innovationen Österreichs ; Erfolgsgeschichten der österreichischen Industrie zwischen 1975 und 2000
Leitner, Karl-Heinz
-
2003
Persistent link: https://www.econbiz.de/10004663740
Saved in:
74
GOING FOR GROWTH : TECHNOLOGICAL INNOVATION IN MANUFACTURING INDUSTRIES / R.C. PARKER
Parker, R. Charles
-
1985
Persistent link: https://www.econbiz.de/10004618739
Saved in:
75
Marktgerechte Produkte : ein Weg zur risikoarmen Entwicklung neuer Produkte
Wild, Hermann
-
1986
Persistent link: https://www.econbiz.de/10004756906
Saved in:
76
Product policy : concepts, methods, and strategy
Wind, Yoram
-
1982
Persistent link: https://www.econbiz.de/10004761405
Saved in:
77
Essentials of new product management
Urban, Glen L.
;
Hauser, John Richard
;
Dholakia, Nikhilesh
-
1987
Persistent link: https://www.econbiz.de/10004743316
Saved in:
78
Corporate strategy and product innovation
Rothberg, Robert R.
(
contributor
)
-
1976
Persistent link: https://www.econbiz.de/10004705518
Saved in:
79
Corporate strategy and product innovation
Rothberg, Robert R.
(
contributor
)
-
1981
-
2. ed.
Persistent link: https://www.econbiz.de/10004706673
Saved in:
80
Die Diagnose und Kontrolle des Einführungserfolges neuer Konsumgüter im Lebensmittelhandel
Voigt, Roland W.
-
1983
Persistent link: https://www.econbiz.de/10004749272
Saved in:
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