Purpose: The purpose of this paper is to draw attention to questionnaires as a corporate touch point, and their relationship with corporate identity (CI). Design/methodology/approach: Following observational research, the paper presents a review of published works, including journals, textbooks...

Purpose – The purpose of this paper is to analyse the position of the museum shop within dark tourism sites. In doing so, it argues that the shop has the potential to act as a further meaning‐making vehicle by reconfirming the museum mission within its merchandise selection. The analysis of...