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Die Aktivierung des Leasingpotentials zur Unterstützung des Marketings

Triller, Peter - In: Investitionsgüter- und High-Tech-Marketing (ITM) : …, (pp. 485-496). 1993

Persistent link: https://www.econbiz.de/10003390602

Dienstleistung - das Instrument im Marketing für innovative Systeme

Strothmann, Karl-Heinz - In: Investitionsgüter- und High-Tech-Marketing (ITM) : …, (pp. 497-513). 1993

Persistent link: https://www.econbiz.de/10003390609

DVD-gestützte Vertriebssteuerung und -kontrolle im I&T-Bereich am Beispiel eines modernen Software-Tools

Seitz, Erwin - In: Investitionsgüter- und High-Tech-Marketing (ITM) : …, (pp. 565-578). 1993

Persistent link: https://www.econbiz.de/10003390686

Vertrieb von High-Tech-Produkten

Gnibba, Kumiko - In: Vertriebs- und Kundenmanagement : Marketingmethoden im …, (pp. 89-115). 2004

Persistent link: https://www.econbiz.de/10002369652

Co-Creation of High-Tech Products in the B2B Domain

Grafmüller, Leontin Karl - 2020 - 1st ed. 2020

Unmasking promising practices for co-creation in the high-tech domain from the provider’s perspective -- Exploring business customers’ value within the co-creation process -- Designing a toolkit for the co-creation of high-tech products, using a design-oriented approach to build an artefact

Persistent link: https://www.econbiz.de/10012399061

Growth hacking : insights on data-driven decision-making from three firms

Troisi, Orlando; Maione, Gennaro; Grimaldi, Mara; Loia, … - In: Industrial marketing management : the international … 90 (2020), pp. 538-557

Persistent link: https://www.econbiz.de/10012372714

Kommunikation als Management-Instrument für technologieorientierte junge KMU aus dem B2B-Bereich

Siems, Florian; Kraus, Sascha; Bättig, Irene - In: Management-Instrumente in kleinen und mittleren Unternehmen, (pp. 99-112). 2009

Persistent link: https://www.econbiz.de/10003845585

Knowledge integration mechanisms in high-technology business-to-business services vendors

Malik, Ashish; Nilakant, Venkataraman - In: Knowledge management research & practice : KMRP 14 (2016) 4, pp. 565-574

Persistent link: https://www.econbiz.de/10011632167

The use of social media for knowledge acquisition and dissemination in B2B companies : an empirical study of Finnish technology industries

Ammirato, Salvatore; Felicetti, Alberto Michele; Della … - In: Knowledge management research & practice : KMRP ; an … 17 (2019) 1, pp. 52-69

Persistent link: https://www.econbiz.de/10012177982

Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspective

Yang, Man; Gabrielsson, Peter - In: Industrial marketing management : the international … 64 (2017), pp. 147-160

Persistent link: https://www.econbiz.de/10011738515

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