consumer behaviour and management practices between China and the West, all from the perspective of market entry by … short term. Originality/value – The authors' expert view of the current situation fro multinationals in China adds a useful …

Purpose – To investigate buyer attitudes and behaviour with respect to pirated products, in China, and to present … for their distinctive characteristics, cannot be considered representative collectively of the whole of China. Caution is … and tactics available to planners concerned to counter erosion of their market share in China by the producers and …

management of corporate reputation in China, with particular reference to large‐scale social and economic change there since the … turn of the century, and to the role of government in the business sector in modern China. Design … – China remains a hierarchical, gūanxi ‐based society despite its rapid transition to a market‐led economy. Today …

Purpose – The purpose of this paper is to report an empirical study on children's buying behaviour in China, with a …

, expositions, parades, cultural events) in Macau, China. Design/methodology/approach – Data were collected through a survey of 322 …

generated CSFs to propose a framework to assist in the marketing management of B2B in China. The proposed framework provides a … SMEs that participated in B2B electronic marketplace (B2B e‐marketplace) in China. The data received from the recipients …

study identified and quantified the key aspects of service quality relating to language training in China and an importance … between the expectations of the students and the performance of organisations delivering language training in China. This gap …/value – This paper makes an original contribution to knowledge regarding service quality in the language training market in China …