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Remaining within-cluster heterogeneity : a meta-analysis of the "dark side" of clustering methods
Franke, Nikolaus; Reisinger, Heribert; Hoppe, Daniel - In: Journal of marketing management : MM 25 (2009) 3/4, pp. 273-293
Persistent link: https://www.econbiz.de/10003838533
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Erfolg durch Schönheit : wie sich körperliche Attraktivität im Verkauf auswirkt
Ebster, Claus; Reisinger, Heribert - In: Wirtschaftspsychologie aktuell : Zeitschrift für … 14 (2007) 4, pp. 38-40
Persistent link: https://www.econbiz.de/10003598077
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At what age and how does understanding of product placement develop?
Grohs, Reinhard; Reisinger, Heribert; Wolfsteiner, Elisabeth - In: Marketing : ZFP ; journal of research and management 35 (2013) 1, pp. 22-31
Persistent link: https://www.econbiz.de/10009727086
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Studying business administration in Vienna : the perception of alternative educational institutions by freshman now and then
Ebster, Claus; Reisinger, Heribert - In: Quantitative marketing and marketing management : …, (pp. 587-599). 2012
Persistent link: https://www.econbiz.de/10009621544
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Sponsorship of televised sport events : an analysis of mediating effects on sponsor image
Grohs, Reinhard; Reisinger, Heribert - In: Quantitative marketing and marketing management : …, (pp. 467-483). 2012
Persistent link: https://www.econbiz.de/10009621555
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Sponsorship effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard; Reisinger, Heribert - In: Journal of business research : JBR 67 (2014) 5, pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
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Attenuation of negative sponsorship effects in the context of rival sports teams' fans
Grohs, Reinhard; Reisinger, Heribert; Woisetschläger, David - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1880-1901
Persistent link: https://www.econbiz.de/10011449336
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Prioritizing performance measures within the balanced scorecard framework
Reisinger, Heribert; Cravens, Karen S.; Tell, Nicole - In: Management international review : mir ; journal of … 43 (2003) 4, pp. 429-437
Persistent link: https://www.econbiz.de/10001832851
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The analysis of rank ordered preference data based on Bradley-Terry type models
Dittrich, R.; Katzenbeisser, Walter; Reisinger, Heribert - In: OR-Spektrum : quantitative approaches in management 22 (2000) 1, pp. 117-134
Persistent link: https://www.econbiz.de/10001535813
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Examining the interaction of marketing and financing decisions in a dynamic environment
Reisinger, Heribert; Dockner, Engelbert J.; Baldauf, Artur - In: OR-Spektrum : quantitative approaches in management 22 (2000) 1, pp. 159-171
Persistent link: https://www.econbiz.de/10001535823