Diese Buch soll eine rigorose und gleichzeitig praktische Verständnishilfe sein, die dazu dient, den Kunden am Markt besser zu begreifen. Durch die Integration von Analyse und Anwendung hilft das Buch sowohl Studenten als auch Praktikern bei der Fokussierung auf den Kunden und dabei, diese...

"China is surging in the tech race - and will continue to outperform the United States. The rising power has done exceptionally in Super Apps, bullet trains, 5G, electric vehicles, digital currency, smart cities, blockchain applications, and quantum communications in space, among others. Its...

"'The Business of American Show Business' is a research guide to the history of producing theatre in the United States. Covering a wide range of subjects, the book explores how traditions of investment, marketing, labor union contracts, advertising, leasing arrangements, ticket scalping, zoning...

At a time when Congressional investigations have taken on added importance and urgency in American politics, this book offers readers a rare, insider’s portrait of the world of US Congressional oversight. It examines specific oversight investigations into multiple financial and offshore tax...

Crises occur in all societies across world, and can be natural (such as hurricanes, flooding, and earthquakes), man-made (such as wars and economic downturns), or, often, a combination of both (such as famines, the flooding of New Orleans in 2005 after Hurricane Katrina and subsequent levy...

Canada and the United States are similar in terms of the species of wildlife that mingle freely across their shared border. Despite this similarity, however, there are significant differences between approaches to wildlife management in these two nations. In Land, Stewardship, and Legitimacy,...

For much of the twentieth century, American corporations led the world in terms of technological progress. Why did certain industries have such great success? Experimental Capitalism examines six key industries—automobiles, pneumatic tires, television receivers, semiconductors, lasers, and...