Kippenberger, T - In: The Antidote 5 (2000) 5, pp. 18-20
Believes judo strategy is a ‘useful mindset’ for any company, and quotes a number who have used this strategy over the years — including Toyota and Nissan, when they wanted to break into the US car market in the 1970s — plus Sega v Nintendo in the hand‐held video games market. Reckons...