During the last years, low price products (e.g., private label) gain increasing market shares in theGerman meat market. Compared to other countries the share of branded meat from integratedproduction chains is very low and most fresh meat is sold unlabelled. This study analyzes theadvantages of...

The Chinese consumer goods market is widely considered tobe one of the economic hot spots of the world. China seems to be themarket with the largest growth potential within the next decade. Multina -tional retail companies, for example, Wal-Mart, Metro and Carrefour havemade large investments to...