Kumar, Sameer; Eidem, Jessica; Noriega Perdomo, Diana - In: International Journal of Productivity and Performance … 61 (2012) 7, pp. 805-830
Purpose – The motivation for this paper arises from the evolution of the e‐commerce which has provided new means for retailers to serve customers. Pure e‐tailers and clicks‐and‐mortars are two business models of this new paradigm. It aims to study the particularities of pure e‐tailer...