The literature of innovation is full of calls to become more creative and inspiring: but it has less to say on the reality of turning theory into practice and ideas into profit. Real breakthroughs depend on finding profitable applications for new ideas. The beneficiaries of countless innovations...

Part I: Entrepreneurship and entrant-incumbent dynamics. Negotiating for the market / Joshua S. Gans -- Innovation policies / Ramana Nanda and Matthew Rhodes-Kropf -- Nuanced role of relevant prior experience: sales takeoff of disruptive products and product innovation with disrupted technology...

"This book presents new methods and tools (from creativity to engineerying), aimed at promoting and sustaining enterprise innovaion and production improvement. The primary (but not exclusive) focus is on the new approaches, methods, frameworks and tools conceived for enterprise innovation and...