Taggart, James H.; Harding, Mark S. - In: Management Decision 36 (1998) 9, pp. 568-579
This paper analyses the strategy of Ciba‐Geigy′s industrial division at three hierarchical levels, concentrating on subsidiary strategy in the Classical Pigments business. The analysis makes use of a number of models: the BCG matrix, White and Poynter′s model of subsidiary strategy,...