Narrow search
Showing 11 - 20 of 44,987
Cover Image
Introduction to visual marketing
Wedel, Michel; Pieters, Rik - In: Visual marketing : from attention to action ; …, (pp. 1-8). 2008
Persistent link: https://www.econbiz.de/10009260347
Cover Image
Perceiving innovations : the role of processing fluency
Erz, Antonia - 2011
Persistent link: https://www.econbiz.de/10009428309
Cover Image
How managers' shared mental models of business-customer interactions create different sensemaking of social media
Rydén, Pernille; Ringberg, Torsten; Wilke, Ricky - In: Journal of interactive marketing : a quarterly … 31 (2015), pp. 1-16
Persistent link: https://www.econbiz.de/10011373140
Cover Image
Sense-making in business markets : the interplay between cognition, action and outcomes
Mattsson, Lars-Gunnar; Corsaro, Daniela; Ramos, Carla - In: Industrial marketing management : the international … 48 (2015), pp. 4-11
Persistent link: https://www.econbiz.de/10011345786
Cover Image
Reflecting on experiential learning in marketing education
Brennan, Ross - In: The marketing review 14 (2014) 1, pp. 97-108
Persistent link: https://www.econbiz.de/10010385805
Cover Image
"Thinking" about business markets : a cognitive assessment of market awareness
Bonney, Leff; Davis-Sramek, Beth; Cadotte, Ernest R. - In: Journal of business research : JBR 69 (2016) 8, pp. 2641-2648
Persistent link: https://www.econbiz.de/10011506185
Cover Image
The research of cognitive and affective behaviour during shopping
Trandafilović, Igor; Pašić, Vesna; Perunović, Snežana - In: Facta Universitatis / Series economics and organization … 10 (2013) 2, pp. 147-164
Persistent link: https://www.econbiz.de/10010458732
Cover Image
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in...
Kardes, Frank R. (ed.); Herr, Paul M. (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10002454921
Cover Image
Unsicherheit des Nachfragers bei Wiederholungskäufen : ein informationsökonomischer und verhaltenswissenschaftlicher Ansatz
Billen, Peter - 2003 - 1. Auflage
Persistent link: https://www.econbiz.de/10001852802
Cover Image
Konsumentenverwirrtheit als Marketingherausforderung
Walsh, Gianfranco - 2002 - 1. Auflage
Persistent link: https://www.econbiz.de/10001627882