The Reagan and Bush years left us with a troublesome dilemma: how to balance our budget deficit against our social deficit. This book takes up the urgent question of how, in a time of budgetary stringency, we can meet the pent-up demand for spending on our nation's neglected poor, ill, and...

Rooted in the notion of inclusive capitalism, the Bottom‐of‐the‐Pyramid (BoP) approach argues for the simultaneous pursuit of profit and social welfare by creating markets for the poor. This idea has been both celebrated and criticized in the literature. We do neither in this paper....

An ever lasting urge to uncover "the strategy" of building brand loyalty has been motivating marketers for decades. However, simply establishing the same discovered "template" for al l products and brands has been the pursued agenda, without any further interest in examining the deeper...

For decades, marketers sought "the strategy" for building brand loyalty. When they succeeded in achieving extreme brand loyalty with customers, marketers simply followed the same template for other products and brands without bothering to examine the deeper, phenomenological processes involved...

This paper examines the relationship between communal conflict and community development in Nigeria. It overhauls the stifling effects of communal conflicts on development especially in the rural areas. The treatise therefore relied on secondary documents to x-ray the meaning, origin, causes and...