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Advertising Psychology and research : an introductory book
Lucas, Darrell Blaine; Britt, Steuart Henderson - 1950 - 2. impr.
Persistent link: https://www.econbiz.de/10004637535
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The 1960s - Are So-called Successful Advertising Campaigns Really Successful? - June 1969, Volume 9, No. 2, pages 3-9 - Britt shows almost none of 40 agencies knew, or could know,...
Britt, Steuart Henderson - In: Journal of advertising research 40 (2000) 6, pp. 25-31
Persistent link: https://www.econbiz.de/10006514307
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Are So called Successful Advertising Campaigns Really Successful?
Britt, Steuart Henderson - In: Journal of Advertising Research 40 (2000) 06, pp. 25-31
Persistent link: https://www.econbiz.de/10005425154
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Marketing, Management und Organisation
Britt, Steuart Henderson (contributor) - 1971
Persistent link: https://www.econbiz.de/10009584506
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Readings in sales management
Boyd, Harper W. - 1970
Persistent link: https://www.econbiz.de/10000332631
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Marketing research : text and cases
Boyd, Harper W.; Westfall, Ralph - 1964 - 1. print
Persistent link: https://www.econbiz.de/10000674717
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Advertising management
Boyd, Harper W. (ed.); Newman, Joseph W. (contributor) - 1965
Persistent link: https://www.econbiz.de/10000056133
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Cases in marketing strategy
Boyd, Harper W.; Clewett, Richard M.; Westfall, Ralph - 1958
Persistent link: https://www.econbiz.de/10000650030
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Marketing management : a strategic decision-making approach
Mullins, John W.; Walker, Orville C. - 2008 - 6. ed.
Persistent link: https://www.econbiz.de/10003344579
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Channels of distribution for consumer goods in United Arab Republic
Boyd, Harper W.; Sherif, Ahmed Fouad; Sherbini, … - 1964 - [2. ed.]
Persistent link: https://www.econbiz.de/10003500151