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Promotion : a behavioral view
Boyd, Harper W.; Levy, Sidney J. - 1967 - 3. print.
Persistent link: https://www.econbiz.de/10004921679
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How Weberʹs law ca be applied to marketing
Henderson Britt, Steuart - In: Business horizons 18 (1975) 1, pp. 21-29
Persistent link: https://www.econbiz.de/10003575835
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Making marketing research more effective by using the administrative process
Boyd jr., Harper W.; Henderson Britt, Steuart - In: Theories for marketing systems analysis : Selected …, (pp. 126-132). 1967
Persistent link: https://www.econbiz.de/10002026776
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How Weber's law can be applied to marketing
Henderson Britt, Steuart - In: Business Horizons 18 (1975) 1, pp. 21-29
Persistent link: https://www.econbiz.de/10005326623
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Market: Research
Yoder, Wallace O.; Henderson Britt, Steuart; Coulson, … - In: Business Horizons 4 (1961) 1, pp. 30-40
Persistent link: https://www.econbiz.de/10005354638
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The right marketing mix for the corporate imagery mix Role of various publics and marketing basics
Henderson Britt, Steuart - In: Business Horizons 14 (1971) 1, pp. 87-94
Persistent link: https://www.econbiz.de/10005354782