companies, trustees, etc. Examines the marketing of museums and its research. Reveals that, despite there being a call for a …

States that, owing to major change in the field of marketing in the past 20 years, there has been an increase in the … use of sales promotion. Proposes that managers in local authorities, who are responsible for the marketing of recreation … and leisure services should understand the role that astute use of sales promotion can play in their marketing campaigns …

Reviews some of the important changes that have occurred during the 1970s in the UK food market. Consider the marketing …

quality of services is perceived by customers. Looks at its marketing implications, in which functional quality is seen to be …

marketing context who are trying to increase commencial productivity or disciplinary relevance of their work. Examines two … disparate issues which arise when the meaning of marketing and leisure is considered: the meaning of leisure in the context of … marketing; and the meaning of marketing in the context of leisure. Concludes that researchers in the leisure marketing area …

Examines the barriers caused by cultural differences when marketing goods in the Middle East. Highlights the growth of …. Draws on the results of research with companies actively involved in marketing in the Arab world. Defines the concept of … culture. Describes how custom and tradition, language, literacy and symbolism can impact on the marketing mix. Concludes that …

Analyzes the development of marketing in East European countries. Traces the growth of East Europe's trade with the … the US. Discusses the broad spectrums of marketing development between eastern countries. Examines the emergence of … marketing through four key stages – authoritative systems, directive systems, mixed‐middle systems and integrative systems …