the effective management and development of civic society. Political marketing, good governance, lobbying, ethics and …

The development of market oriented strategies and marketing programs in the Czech Republic has been hampered by a … marketing practices. One of the most critical roadblocks to change is the current managerial cadre. Their experiences under the … socialist system form the way they approach marketing. Even those at the top level of organizations have a limited understanding …

). All you need to know, fellow marketing academics, is that you simply must read this commentary because, hey, you’re in it.  …

Proposes a prescriptive model for political marketing based loosely on the Six Markets Model of relationship marketing …. The rationale for this is to be found in an analysis of the historical treatment of political marketing, from within both … disciplines. Argues that many of the conventional axioms of marketing are inappropriate in politics, and observes how in political …

Customer‐oriented governments may use marketing tools to match their policy “products” with citizens’ requirements … for their products. The concept of public policy marketing could enable governments to “sell” their policies to citizens …, based on non‐commercial marketing exchanges specific to the context of public administration. Then, social behaviour should …

between corporate social responsibility (CSR) and marketing capabilities in small and medium enterprises (SMEs) in the food … Vietnam. Findings This research found that CSR and marketing strategies positively influence HRD; the interaction of CSR and … marketing capabilities has a negative effect on HRD; the endogenous role of network capabilities on the effects of CSR and …

local TEC marketing initiatives on small business firms in the Sheffield area. Takes an early look at the issue around the … marketing campaigns have been less than totally effective, to date, and more attention needs to be paid to the issues of target …

Presents an outline of a highly‐tailored management development process for the entire marketing group of Lloyds Bank …

used as an analogy to help throw light on the various aspects of business. These include strategy, marketing and sales …

currently on offer. There is also evidence that both institutions need to improve their marketing activities, both in terms of …