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Management training for international students

Rees, W. David; Porter, Christine - In: Industrial and Commercial Training 30 (1998) 6, pp. 209-213

marketing process. In‐house training of lecturing staff in the special needs of international students may be necessary. …

Persistent link: https://www.econbiz.de/10014755940

A Marketing Training Workshop for Industrial Trainers: Programme Planning and Evaluation

Sims, Ronald R. - In: Industrial and Commercial Training 19 (1987) 4, pp. 12-15

Trainers in industry are increasingly concerned about marketing their programmes in times of decreasing budgets. The … author devised a one day training workshop, using a marketing approach to develop, implement and evaluate the training … programme. Attitudes and behaviours related to marketing were measured before and after the marketing training workshop to use …

Persistent link: https://www.econbiz.de/10014757029

Building a chain of success in marketing higher education: the alumni connection

Barron, Jamie - In: Industrial and Commercial Training 47 (2015) 5, pp. 253-256

Purpose – Alumni provide a valuable marketing conduit for educational institutions to not only share program highlights …

Persistent link: https://www.econbiz.de/10014758262

The importance of Facebook as an online social networking tool for companies

A. Pereira Correia, Pedro; García Medina, Irene; … - In: International Journal of Accounting & Information Management 22 (2014) 4, pp. 295-320

Purpose – This paper aims to understand the contribution made by Facebook as a marketing tool for companies, and … organizations. The overall aim is subdivided into three objectives covering more precisely the two poles of marketing communication … point of view on being a part of it; to understand the strategic vision of Facebook from those responsible for marketing and …

Persistent link: https://www.econbiz.de/10014759469

Measuring perceived service quality using integrated conjoint experiments

Oppewal, Harmen; Vriens, Marco - In: International Journal of Bank Marketing 18 (2000) 4, pp. 154-169

Proposes the use of integrated conjoint experiments to measure perceived service quality. It also demonstrates the process of modelling the hierarchical relations between operationally defined service attributes, strategically relevant service dimensions, and overall preference for banks or...

Persistent link: https://www.econbiz.de/10014759712

Marketing OTC equity derivatives: the role of relationships

Tyler, Katherine; Stanley, Edmund - In: International Journal of Bank Marketing 20 (2002) 2, pp. 67-75

. This paper was significant for two reasons. It was the first article to consider the marketing of these important financial …

Persistent link: https://www.econbiz.de/10014759754

A Delphi study of the drivers and inhibitors of Internet banking

Bradley, Laura; Stewart, Kate - In: International Journal of Bank Marketing 20 (2002) 6, pp. 250-260

Although Internet banking is a growing phenomenon, the underlying factors driving and inhibiting its diffusion are not well understood. This paper presents empirical research that investigated the factors driving and inhibiting Internet banking. The main component of the research was a Delphi...

Persistent link: https://www.econbiz.de/10014759767

The communication of social responsibility by US banks

Peterson, Robin T.; Hermans, Charles M. - In: International Journal of Bank Marketing 22 (2004) 3, pp. 199-211

This article presents a longitudinal study of social responsibility themes in US bank advertising for the years 1992, 1997 and 2002. Content analysis is used to examine television commercials for socially responsible advertisements. Findings indicate that the communication of social...

Persistent link: https://www.econbiz.de/10014759814

Factors in gaining compliance toward an acceptable level of personal unsecured debt

Dellande, Stephanie; Saporoschenko, Andrew - In: International Journal of Bank Marketing 22 (2004) 4, pp. 279-290

marketers in the USA and the UK, where bank credit cards are a key element of many bank marketing programs. A key contribution …

Persistent link: https://www.econbiz.de/10014759818

Evaluating the efficacy of credit card regulation

Braunsberger, Karin; Lucas, Laurie A.; Roach, Dave - In: International Journal of Bank Marketing 23 (2005) 3, pp. 237-254

Purpose – In the USA, the Federal Reserve Board (FRB) has adopted a final rule amending the Truth in Lending Act's Regulation Z, effective October 1, 2001. The present study aims to use the elaboration likelihood model to explore how consumers might respond to the revised credit card...

Persistent link: https://www.econbiz.de/10014759843