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Möglichkeiten und Grenzen emotionalerKundenansprache imInvestitionsgüter-Marketing
Voigt, Kai-Ingo; Brem, Alexander; Czaja, Lothar; … - Friedrich-Alexander-Universität <Erlangen-Nürnberg> … - 2005
The picture of managers in big enterprises has fundamentally changed in the last decades. Informer times, there was assumed that these persons are “extraordinary” human beings: alwaysabsolutely rational and objective, almost like machines. But in the course of time, this imagechanged in such...
Persistent link: https://www.econbiz.de/10005866746
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Direct to the consumer promotion of medication and retail pharmacists : a missing link in the debate
Eagle, Lynne C.; Chamberlain, Kerry; Zou, Liping - 2002
Persistent link: https://www.econbiz.de/10001722271
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Consumers in Europe
Europäische Kommission / Statistisches Amt - Luxembourg : Office for Official Publ. of the EC - Ed. 2001=1.1996/2000(2001) - Ed. …
Persistent link: https://www.econbiz.de/10001629647
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Schattenseiten des Marketing : der Kampf um Märkte und Verbraucher heute
Fleischmann, Kati - 2003
Persistent link: https://www.econbiz.de/10001833034
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Marketing und Verbraucherpolitik
Hansen, Ursula (ed.); Stauss, Bernd (ed.);  … - 1982
Persistent link: https://www.econbiz.de/10012873854
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Marketing and the consumer movement
Mitchell, Jeremy (contributor) - 1978
Persistent link: https://www.econbiz.de/10004653685
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Schattenseiten des Marketing : der Kampf um Märkte und Verbraucher heute
Fleischmann, Kati - 2003
Persistent link: https://www.econbiz.de/10004818207
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Eco-standards, product labelling and green consumerism
Boström, Magnus; Klintman, Mikael - 2008
Persistent link: https://www.econbiz.de/10004924328