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This paper aims at providing business survey analysts with simple econometric tools to quantify qualitative survey data. We extend the traditional and commonly applied method proposed by Carlson and Parkin (1975) to capture observable survey respondent heterogeneity. We also discuss...
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Präsentieren Sie nicht einfach nur Ihre Daten. Machen Sie eine Geschichte daraus! Storytelling können Sie lernen, vor allem wenn es um die Visualisierung von Daten geht. Mit diesem Buch schauen Sie hinter die üblichen Werkzeuge zur Visualisierung mit dem Ziel, an die Wurzeln quantitativer...
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Develop effective leadership: the human interface with big data, algorithms, and analytics -- Integrate business intelligence and security with competitive strategy -- Neutralize a competitor and create a competitive advantage -- Apply analytics to concentrate at decisive points -- Initiate...
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"The power of retail analytics is important but being able to interpret it in a way that the end business user or average shopper who wants to learn more can actually interpret and understand can be a challenge. The book will include information on current industry trends as well as why...
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