"This informative Field Guide to Intercultural Research is specifically designed to be used in the field, guiding the reader away from pitfalls and towards best practice. It shares valuable fieldwork challenges and experiences, as well as insights into key methodological debates and practical...

pt. I. Trends and prospects in international business research. -- pt. II. Case study research. -- pt. III. Interviewing in international business research. -- pt. IV. Alternative methods and methodologies -- pt. V. Researching outside the triad -- pt. VI. From analysis to publication