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Garner, Gary O.; Faizi, Naysan; Paroz, Colin; Norton, … - 1998

individual's business development program, and will allow better targeting of the marketing / advertising dollar. Merchants are … enabled with greater customer loyalty, and improved sales through better individual store business management and marketing … in the medium and longer term. This Program is a cost effective alternative for customer (re-seller) business …

Persistent link: https://www.econbiz.de/10009437671

The entrepreneurial playwright : a relational approach to marketing plays in the regions

Ainsworth, Rodney Phillip - 2008

relationships in the process, positive steps can be made towards the marketing of a work and the career progression of the … playwright. The issues of marketing and career progression are considered in a regional context. The thesis comprises the …

Persistent link: https://www.econbiz.de/10009437885

Validity of Climate Change Forecasting for Public Policy Decision Making

Green, Kesten C.; Armstrong, J. Scott; Soon, Willie - 2009

Policymakers need to know whether prediction is possible and if so whether any proposed forecasting method will provide forecasts that are substantively more accurate than those from the relevant benchmark method. Inspection of global temperature data suggests that it is subject to irregular...

Persistent link: https://www.econbiz.de/10009438426

Selecting Forecasting Methods

Armstrong, J. Scott - 2001

I examined six ways of selecting forecasting methods: Convenience, “what’s easy,” is inexpensive, but risky. Market popularity, “what others do,” sounds appealing but is unlikely to be of value because popularity and success may not be related and because it overlooks some methods....

Persistent link: https://www.econbiz.de/10009438427

Sales Forecasts for Existing Consumer Products and Services: Do Purchase Intentions Contribute to Accuracy?

Armstrong, J. Scott; Morwitz, Vicki Gail; Kumar, V - 2000

Purchase intentions are routinely used to forecast sales of existing products and services. While past studies have shown that intentions are predictive of sales, they have only examined the absolute accuracy of intentions, not their accuracy relative to other forecasting methods. For example,...

Persistent link: https://www.econbiz.de/10009438908

Potential Diffusion of Expert Systems in Forecasting

Armstrong, J. Scott; Yokum, J. Thomas - 2001

We drew upon findings from the diffusion literature to assess the prospects for the diffusion of expert systems in forecasting. Forecasters judged potential adoption of expert systems in relation to two techniques that had been widely adopted in the past, Box-Jenkins and scenarios. They also...

Persistent link: https://www.econbiz.de/10009438909

Rule-Based Forecasting: Using Judgment in Time-Series Extrapolation

Armstrong, J. Scott; Adya, Monica; Collopy, Fred - 2001

Rule-Based Forecasting (RBF) is an expert system that uses judgment to develop and apply rules for combining extrapolations. The judgment comes from two sources, forecasting expertise and domain knowledge. Forecasting expertise is based on more than a half century of research. Domain knowledge...

Persistent link: https://www.econbiz.de/10009438910