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Systematisches Churn Management : Erfolgsfaktoren der Kunden-Abwanderungsprävention, -Rückgewinnung und -Trennung in der Versandhandelbranche
Wiedmann, Klaus-Peter; Hennigs, Nadine; Kudlinska, Ariola - In: Jahrbuch der Absatz- und Verbrauchsforschung 53 (2007) 3, pp. 312-333
Persistent link: https://www.econbiz.de/10007882170
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Wissenschaftliche Beiträge - Einsatz und Potenziale von RFID-Systemen entlang der Wertschöpfungskette aus Marketingsicht
Wiedmann, Klaus-Peter; Reeh, Marc-Oliver - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 36 (2007) 5, pp. 252-258
Persistent link: https://www.econbiz.de/10007734080
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Luxury consumption in the trade-off between genuine and counterfeit goods: What are the consumers’ underlying motives and value-based drivers?
Wiedmann, Klaus-Peter; Hennigs, Nadine; Klarmann, Christiane - In: The journal of brand management : an international journal 19 (2012) 7, pp. 544-567
Persistent link: https://www.econbiz.de/10009973156
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Social persuasion: targeting social identities through social influencers
Langner, Sascha; Hennigs, Nadine; Wiedmann, Klaus-Peter - In: The journal of consumer marketing 30 (2013) 1, pp. 31-49
Persistent link: https://www.econbiz.de/10010070211
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Drivers and outcomes of brand heritage : consumers' perception of heritage brands in the automotive industry
Wiedmann, Klaus-Peter; Hennigs, Nadine; Schmidt, Steffen; … - In: Journal of marketing theory and practice 19 (2011) 2, pp. 205-220
Persistent link: https://www.econbiz.de/10009884971
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Corporate social capital as essential driver of corporate identity : impact upon stakeholder perceptions and transfer to related behaviour
Wiedmann, Klaus-Peter; Hennigs, Nadine; Seegebarth, Barbara - In: Journal for global business advancement : JGBA 3 (2010) 2, pp. 112-132
Persistent link: https://www.econbiz.de/10009885221
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Imagine transfer in a sponsorship alliance
Wiedmann, Klaus-Peter; Gross, Philip - In: Marketing Review St. Gallen : die neue … 30 (2013) 1, pp. 22-35
Persistent link: https://www.econbiz.de/10010116880
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A cross-cultural exploratory content analysis of the perception of luxury from six countries
Godey, Bruno; Pederzoli, Daniele; Aiello, Gaetano; … - In: The journal of product & brand management 22 (2013) 3, pp. 229-237
Persistent link: https://www.econbiz.de/10010138849
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Brand Heritage and its Impact on Corporate Reputation: Corporate Roots as a Vision for the Future
Wiedmann, Klaus-Peter; Hennigs, Nadine; Schmidt, Steffen; … - In: Corporate reputation review : an international journal 16 (2013) 3, pp. 187-205
Persistent link: https://www.econbiz.de/10010154901
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Unleashing the power of luxury: Antecedents of luxury brand perception and effects on luxury brand strength
Hennigs, Nadine; Wiedmann, Klaus-Peter; Behrens, Stefan; … - In: The journal of brand management : an international journal 20 (2013) 8, pp. 705-715
Persistent link: https://www.econbiz.de/10010175320