Showing 131 - 140 of 149
Persistent link: https://www.econbiz.de/10005075120
Persistent link: https://www.econbiz.de/10005095083
Persistent link: https://www.econbiz.de/10005457379
Persistent link: https://www.econbiz.de/10005457398
Persistent link: https://www.econbiz.de/10005461581
Persistent link: https://www.econbiz.de/10010749573
Persistent link: https://www.econbiz.de/10010801880
Persistent link: https://www.econbiz.de/10010770063
Persistent link: https://www.econbiz.de/10010770245
Several marketing applications of the Analytic Hierarchy Process (AHP) are reviewed. The paper starts with a brief description of this process, which was developed by Thomas Saaty in 1971, including an eight-point outline of how to apply it. The thrust of the paper is a discussion of a number of...
Persistent link: https://www.econbiz.de/10009191775