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Do takeover premiums hurt post-acquisition performance? : marketing capabilities matter!
Han, Daoqin; Sun, Yue; Wen, Yuan; Su, Lixun; Tan, Jiayuan - In: Marketing intelligence & planning 42 (2024) 4, pp. 597-617
Persistent link: https://www.econbiz.de/10015056888
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Augmented reality in marketing : a close look at the current landscape and future possibilities
Javeed, Syed; Rasool, Gowhar; Pathania, Anjali - In: Marketing intelligence & planning 42 (2024) 4, pp. 725-745
Persistent link: https://www.econbiz.de/10015056899
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Werbewoche : Fachmagazin für Werbung
Zürich : Galledia Fachmedien AG; 1973-[?]: Wallisellen …; … - 1.1973/74-48. Jahrgang, 1/2 (21) ; damit Erscheinen …
Persistent link: https://www.econbiz.de/10000444850
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The importance of innovation leadership in cultivating firm innovation and enhancing firm performance in Vietnam tourism industry
Xuan-Nhi Nguyen; Nhu-Thao Dang; Ngoc-Tien Le; Quoc-Hai Pham - In: Journal for global business advancement : JGBA 16 (2023) 4, pp. 499-532
Persistent link: https://www.econbiz.de/10015057754
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Agricultural market participation of small holder farmers in South Africa : a case of free state province
Bahta, Sirak Teclemariam; Teclemariam Bahta, Sirak - 2010
Persistent link: https://www.econbiz.de/10003942834
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Das Social Media Marketing-Buch
Zarrella, Dan - 2010
kollaborativen Plattformen des Internets mit Kunden oder Partnern in Kontakt zu treten. Autor Dan Zarella, hauptberuflich Marketing … empfohlenen T. Weinberg: "Social-Media-Marketing" (BA 7/10), das zusätzlich mehr Vertriebs- und Marketing-Know-how vermittelt. (2 …
Persistent link: https://www.econbiz.de/10008655329
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Mehr Umsatz durch Marketing-Kooperationen : die günstigste und schnellste Strategie, um neue Kunden zu gewinnen
Görtz, Christian - 2010 - 1. Aufl
Persistent link: https://www.econbiz.de/10008656941
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Collaboration and co-creation : new platforms for marketing and innovation
Bhalla, Gaurav - 2011
Persistent link: https://www.econbiz.de/10008938800
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Econometric analyses of small-scale banana markets in southern Ethiopia : a new institutional economics perspective
Getachew Abebe Woldie - 2010
Persistent link: https://www.econbiz.de/10013430853
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Consumer culture, branding and identity in the new Russia : from five-year plan to 4x4
Roberts, Graham H. - 2016
1. From red square to Nike town : re-enchanting the retail experience -- 2. From Superman to the Invisible Man : imagining the male body in contemporary Russian advertising -- 3. The politics of packaging in post-socialist Russia : labels, logos, locations -- 4. The final frontier : brands and...
Persistent link: https://www.econbiz.de/10013181832