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Schleichwerbung : Fallbeispiele, Rechtsprechung, Richtlinien
Zentralausschuss der Werbewirtschaft - 1974
Persistent link: https://www.econbiz.de/10014456064
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A cinematic soap opera : the development of cinematography as an advertising and promotional tool in Lever Brothers Limited
Strickland, Jeannette - In: Business history 66 (2024) 1, pp. 136-156
Persistent link: https://www.econbiz.de/10014578309
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"We have a prodigious amount in common" : reappraising Americanisation and circulation of knowledge in the interwar Nordic advertising industry
Åström Rudberg, Elin; Kuorelahti, Elina - In: Business history 66 (2024) 1, pp. 241-263
Persistent link: https://www.econbiz.de/10014578327
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Enhancing students' understanding of social media marketing and the use of advertising and public relations terminology within IMC : a participatory action research project
Laurie, Sally; Mortimer, Kathleen; Holtz, Matthew; … - In: Journal of marketing education : JME 46 (2024) 1, pp. 45-56
Persistent link: https://www.econbiz.de/10014580278