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Theoretical approaches for studying effects of media context on advertising perception
Juntunen, Arja - 1994
Persistent link: https://www.econbiz.de/10000885351
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Conclusions from the ARF's Copy Research Validity Project
Rossiter, John R.; Eagleson, Geoff K. - 1994
Persistent link: https://www.econbiz.de/10000887134
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Alcohol advertising and motor vehicle fatalities
Saffer, Henry - 1994
Persistent link: https://www.econbiz.de/10000888655
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Advertising fee in business-format franchising
Desai, Preyas - 1994 - Rev
Persistent link: https://www.econbiz.de/10000893034
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Swines and sweaters : a semiotic analysis of the Benetton print campaign in 1992
Aslama, Minna - 1994
Persistent link: https://www.econbiz.de/10000893456
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Ost und West - zwei Werbewelten? : Ergebnisse zweier Gruppendiskussionen
1992
Persistent link: https://www.econbiz.de/10000895302
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Der Wandel der Werbung im Spiegel der Kritik
Kollmann, Tobias - 1994 - 1. Aufl
Persistent link: https://www.econbiz.de/10000896877
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The handbook of European advertising : media planning, marketing analysis and country-by-country profiles
Bennett, Roger - 1993
Persistent link: https://www.econbiz.de/10000854503
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Toward a theory of promotional effects in grocery retailing : sources of variations in effects between product categories and between promotional mixes
Julander, Claes-Robert; Persson, Per-Göran - 1993
Persistent link: https://www.econbiz.de/10000855566