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Advertising media planning : a brand management approach
Kelley, Larry D.; Jugenheimer, Donald W.; Sheehan, Kim … - 2012 - 3. ed.
Persistent link: https://www.econbiz.de/10009362153
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The configuration and management of innovation networks - in marketing
Laatikainen-Krimmel, Minna - 2011
Persistent link: https://www.econbiz.de/10009362324
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Heartselling : the seven magnets to attract customers
Christiani, Alexander - 2010
Persistent link: https://www.econbiz.de/10009362337
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The art of digital branding
Cocoran, Ian - 2011 - rev. ed.
Persistent link: https://www.econbiz.de/10009362451
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Branding and sustainable competitive advantage : building virtual presence
Kapoor, Avinash (contributor) - 2012
Persistent link: https://www.econbiz.de/10009362477
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Marketing strategy & organisation : building sustainable business
Moenaert, Rudy; Robben, Henry S.; Gouw, Peter - 2011 - 4. ed.
Persistent link: https://www.econbiz.de/10009362852
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A buyer's life : a concise guide to retail planning and forecasting
Connell, Dana D. - 2010
Persistent link: https://www.econbiz.de/10009362864
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Geschäftsbeziehungsmanagement : Konzepte, Methoden, Instrumente
Kleinaltenkamp, Michael - 2011 - 2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10009362941
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Der neue Online-Handel : Erfolgsfaktoren und Best Practices
Heinemann, Gerrit - 2011 - 4., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10009362945
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Corporate Hospitality bei Sportevents : Konzeption eines Wirkungsmodells
Walzel, Stefan - 2011
Persistent link: https://www.econbiz.de/10009362947