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Corporate strategy and product...
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Bibliography series / American Marketing Association
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The journal of product innovation management : an internat. publication of the Product Development & Management Association
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Market Segmentation in proprietary medicines and toiletry goods : a multivariate analysis
Rothberg, Robert R.
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1969
Persistent link: https://www.econbiz.de/10004839639
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New product planning : management of marketing R&D interface; an annotated bibliography
Rothberg, Robert R.
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Mellott, Douglas W.
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1977
Persistent link: https://www.econbiz.de/10013395421
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