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Ein spieltheoretisches Modell der Marketing-Mix-Analyse für kleine und mittlere Unternehmen (KMU)
Meyer, Jörn-Axel - 1998
Persistent link: https://www.econbiz.de/10004265877
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Marketing activities : a critical analysis from an ethical point of view
Naskrent, Julia - 2007
Persistent link: https://www.econbiz.de/10004272023
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Sponsoring : systematische Planung und integrativer Einsatz
Bruhn, Manfred - 1998 - 3. Aufl.
Persistent link: https://www.econbiz.de/10004346729
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Strategic management in a hostile environment : lessons from the tobacco industry
Jones, Raymond M. - 1997
Persistent link: https://www.econbiz.de/10004356056
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Does ethics have a chance in a world of consumers?
Bauman, Zygmunt - 2008
Persistent link: https://www.econbiz.de/10004436422
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Dialogchancen im ökologischen Marketing
Balderjahn, Ingo; Mennicken, Claudia - 1995
Persistent link: https://www.econbiz.de/10004463051
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"Which is the more predictable gender? Public good contribution and personality"
Perugini, Marco; Tan, Jonathan H. W.; Zizzo, Daniel John - 2005
Persistent link: https://www.econbiz.de/10004495734
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Theoretical foundations in marketing ethics
Vitell, Scott John (contributor) - In: Research in marketing : an annual compilation of research 15 (1999)
Persistent link: https://www.econbiz.de/10004541789
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Marketing ethics
Brenkert, George G. - 2008
Persistent link: https://www.econbiz.de/10004544768
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Ethics in social marketing
Andreasen, Alan R. (contributor) - 2001
Persistent link: https://www.econbiz.de/10004607944