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Parameter estimation validity and relationship robustness : a comparison of telephone and internet survey techniques
Bracken, Cheryl Campanella; Jeffres, Leo W.; Neuendorf, … - In: Telematics and informatics : an interdisciplinary … 26 (2009) 2, pp. 144-155
Persistent link: https://www.econbiz.de/10003841915
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Predictors of audience interest in adopting digital television
Atkin, David J.; Neuendorf, Kim; Jeffres, Leo W.; … - In: The journal of media economics 16 (2003) 3, pp. 159-173
Persistent link: https://www.econbiz.de/10001777507