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"The fascinating story of a century-old automobile dynasty Fiat is one of the world's largest automakers, but when it made headlines by grabbing control of a bankrupt Chrysler in 2009 it was unknown in the U.S. Fiat's against-all-odds swoop on Chrysler--masterminded by Sergio Marchionne, the...
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This book takes a look at Jürgen Schrempp, the man who led Daimler-Benz through a painful, though successful turnaround, and who will become co-chairman of Daimler-Chrysler with Robert Eaton. It looks at the strategies and management style of a business mogul poised to be one of the central...
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