Es handelt sich um eine Fallstudie aus dem Bereich der Betriebswirtschaftslehre in der Zeitschrift "das wirtschaftsstudium".

The bullwhip effect means that demand variability increases as one moves up the supply chain. In the following article the bullwhip effect is quantified for each part of the supply chain which is presupposed to consist of a producer, a wholesaler, a retailer, and a consumer. After considering...