Prasad, Anshuman; Prasad, Pushkala - In: International Journal of Business Administration 4 (2013) 6, pp. 82-89
The current era of globalization is characterized by far-reaching shifts in the economy as well as in a variety of other spheres of human activity. The present article focuses upon innovation, an activity that is viewed as crucial for business success in today¡¯s knowledge economy, and which...