Purpose – Social marketing initiatives designed to address the UK's culture of unhealthy levels of drinking among young adults have achieved inconclusive results to date. The paper aims to investigate the gap between young people's perceptions of alcohol consumption and those of government...

Purpose – The paper seeks to offer a critique of the Piagetian developmental cognitive psychology model which dominates research into children and brand symbolism, and to propose consumer culture theory as an alternative approach. The paper also aims to present the design and interpretation of...

Extended review of: Cohen, P. (1997) Rethinking the Youth Question: Education, Labour and Cultural Studies. London: Macmillan. Furlong, A. and F. Cartmel (1997) Young People and Social Change: Individualisation and Late Modernity. Buckingham and Philadelphia: Open University Press. Roche, J. and...