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The discourse of advertising
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Werbung
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113
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89
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86
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86
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82
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78
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77
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67
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65
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60
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59
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59
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58
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57
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57
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55
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55
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53
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52
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50
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49
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48
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47
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47
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46
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45
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43
Pelsmacker, Patrick de
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Zentralausschuss der Werbewirtschaft
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eSocialSciences
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International journal of advertising : the review of marketing communications
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Europäische Hochschulschriften / 5
204
International journal of advertising : the quarterly review of marketing communications
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150
European Journal of Marketing
149
Journal of Consumer Marketing
137
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101
essentials
101
Gabler Research
97
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
96
NBER working paper series
93
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
90
Hamburger Schriften zur Marketingforschung
89
Management science : journal of the Institute for Operations Research and the Management Sciences
88
Journal of promotion management : JPM
87
Young Consumers
84
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
83
Journal of business ethics : JOBE
83
Innovatives Markenmanagement
82
European journal of operational research : EJOR
81
Technological forecasting & social change : an international journal
78
Neue betriebswirtschaftliche Forschung : Nbf
77
Journal of historical research in marketing
72
Journal of retailing and consumer services
72
NBER Working Paper
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Schriftenreihe Studien zum Konsumentenverhalten
71
DUV / Wirtschaftswissenschaft
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
15,611
RePEc
1,347
Other ZBW resources
1,133
EconStor
278
BASE
86
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27
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Showing
1
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of
49,296
Sort
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date (oldest first)
1
Marketing identities through
language
: English and global imagery in French
advertising
Martin, Elizabeth
-
2006
Persistent link: https://www.econbiz.de/10004858471
Saved in:
2
The discourse of online consumer reviews
Vásquez, Camilla
-
2014
-
1. publ.
Persistent link: https://www.econbiz.de/10010365700
Saved in:
3
The
language
of
advertising
: written texts
Goddard, Angela
-
1998
Persistent link: https://www.econbiz.de/10004346996
Saved in:
4
The
language
of
advertising
Cook, Guy
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10004884562
Saved in:
5
Text und Bild in der Werbung : Bedingungen, Wirkungen und Anwendungen bei Anzeigen und Plakaten
Schierl, Thomas
-
2001
Persistent link: https://www.econbiz.de/10012820407
Saved in:
6
Werbung - wenn Worte wirken : ein Konzept der Perlokution, entwickelt an Werbeanzeigen
Sauer, Nicole
-
1998
Persistent link: https://www.econbiz.de/10000983920
Saved in:
7
Corpus approaches to critical metaphor analysis
Charteris-Black, Jonathan
-
2004
Persistent link: https://www.econbiz.de/10004421889
Saved in:
8
Displaying competence in organizations : discourse perspectives
Pelsmaekers, Katja
(
ed.
)
-
2011
-
1. publ.
Persistent link: https://www.econbiz.de/10009153039
Saved in:
9
Werbewörterbuch : Deutsch-
Englisch
,
Englisch
-Deutsch : German-English, English-German
Koschnick, Wolfgang J.
-
2000
Persistent link: https://www.econbiz.de/10001549834
Saved in:
10
Language
, media and economy in virtual and real life : new perspectives
Cotticelli-Kurras, Paola
(
ed.
);
Rizza, Alfredo
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011812692
Saved in:
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