Showing 49,291 - 49,300 of 49,567
Reports a survey by GfK Ad Hoc Worldwide on new trends in youth culture and language; this shows a new generation of … advertising. Outlines these attitude changes in relation to femininity and masculinity (notably a general preference in both sexes …; what makes good advertising (humour, naturalness, openness, harmony, aesthetics, provocativeness, and vision marketing …
Persistent link: https://www.econbiz.de/10015043992
Outlines legal issues in Internet advertising to children in the USA, European Union, Australia and Canada; the … Privacy Protection Act) in the USA, plus the work of CARU (the Children’s Advertising Review Unit). Moves on to the European …
Persistent link: https://www.econbiz.de/10015044003
Outlines the legal controls in Germany on advertising to children; there is no single law, but there is legislation … covering advertising to children in specific media and for specific products, with self‐regulation playing a much smaller role … Television Directive in the areas of advertising to minors on TV or using other media, product restrictions relating to tobacco …
Persistent link: https://www.econbiz.de/10015044004
Discusses how the regulation of advertising to children in the USA is moving from a self‐regulated system to one … exploitation of children online. Outlines the work of the Children’s Advertising Review Unit (CARU), which has set down self …
Persistent link: https://www.econbiz.de/10015044015
possible links between obesity and advertising. Covers attitudes to physical activity and diet, the failure of Europeans to … advertising. Concludes that the literature confirms that obesity is multi‐factorial, and that there is no direct evidence of a … causal relationship between food advertising and obesity levels.  …
Persistent link: https://www.econbiz.de/10015044020
the ISBA. Summarises some current press coverage which is critical of the advertising industry given the growing problem …
Persistent link: https://www.econbiz.de/10015044022
Considers the role of the marketing agency in creating children’s marketing strategies, especially their responsibility to ensure that brands target children in a fair and ethical way. Begins with the client brief, using the example of Marks and Spencer’s Back to School campaign, designed by...
Persistent link: https://www.econbiz.de/10015044023
Outlines the framework of regulation of advertising in Australia; that affecting children has developed as part of the …
Persistent link: https://www.econbiz.de/10015044025
of food advertising as a secondary influence on brand choice against the backdrop of an established set of preferences …
Persistent link: https://www.econbiz.de/10015044028
Outlines the legislative structure surrounding advertising to children in Brazil, which is aimed at protecting children … CONAR, the National Counsel [sic] of Advertising Self‐Regulation, which was set up by media associations in the 1980s and … advertising prohibited: simulated, misleading and abusive, plus product placement. Concludes with provisions for participation of …
Persistent link: https://www.econbiz.de/10015044033