Delgado, Rosângela; Foschia, Paula - In: Young Consumers 4 (2003) 3, pp. 65-68
Outlines the legislative structure surrounding advertising to children in Brazil, which is aimed at protecting children … CONAR, the National Counsel [sic] of Advertising Self‐Regulation, which was set up by media associations in the 1980s and … advertising prohibited: simulated, misleading and abusive, plus product placement. Concludes with provisions for participation of …